PLEASE NOTE-all shirts are either women’s or youth and run extremely small, the grey sweatshirt is the only one that seems to be adult sized.

SoDel Concepts was founded by James Beard House Award-Winning Chef, Matthew James Haley. 

Matt was a chef, entrepreneur, recovered drug addict, and ex-con.  In 2002 Matt opened Bluecoast Seafood Grill and Raw Bar. This would become the flagship restaurant for SoDel Concepts, a company that would grow to become a leader in hospitality on Coastal Delaware.

In the coming years Matt grew his business quickly, opening up new restaurants on Coastal Delaware including Fish On in Lewes, Northeast Seafood Kitchen in Ocean View, and Catch 54 in Fenwick Island. It was during this time that Matt began to work closely with and mentor Scott Kammerer who became his Director of Operations, overseeing operations at all of the restaurants under the SoDel Concepts umbrella.